White-labelDongguan · ex factory · no brand on the dial
The dial is blank.The spec sheet isn't.
Twelve references, five lines, one factory. Every case here is the same case we cut for labels you already know — we just don't print our name on it, and you don't pay for theirs.
12References
72Variants
0Brands
WL-D40 · 40 mm · Seiko NH35
The index
Twelve references · one page of figures| Ref | Line | Case | Thickness | Movement | Water | Weight | Sample |
|---|---|---|---|---|---|---|---|
| WL-D40 | Diver | 40 mm | 11.8 mm | Seiko NH35 | 200 m | 148 g | $189 |
| WL-D42 | Diver | 42 mm | 13.4 mm | Seiko NH36 | 300 m | 176 g | $229 |
| WL-D44 | Diver | 44 mm | 14.1 mm | Seiko NH35 | 300 m | 190 g | $249 |
| WL-F36 | Field | 36 mm | 10.9 mm | Seiko NH38 | 100 m | 118 g | $149 |
| WL-F38 | Field | 38 mm | 11.2 mm | Seiko NH38 | 100 m | 128 g | $159 |
| WL-F40 | Field | 40 mm | 9.6 mm | Seiko VH31 | 100 m | 96 g | $129 |
| WL-C40 | Chronograph | 40 mm | 12.1 mm | Seiko VK64 | 50 m | 132 g | $179 |
| WL-C42 | Chronograph | 42 mm | 13.6 mm | Seagull ST1901 | 50 m | 158 g | $289 |
| WL-R36 | Dress | 36 mm | 9.9 mm | Seiko NH38 | 50 m | 104 g | $169 |
| WL-R38 | Dress | 38 mm | 8.4 mm | Ronda 763 | 50 m | 88 g | $119 |
| WL-P42 | Pilot | 42 mm | 12.6 mm | Miyota 9015 | 100 m | 142 g | $219 |
| WL-P44 | Pilot | 44 mm | 13.1 mm | Seiko NH35 | 200 m | 164 g | $199 |
Twelve references. Every figure below is the figure we quote on the proforma — nothing is rounded up for the website.
What blank actually means
Three things, no adjectives
01
You pay for the case, not the name
The same specification at branded retail lands around $349. Blank, ex factory, the same watch starts at $119. The gap is a printing plate and somebody's marketing budget.
02
The line is the line
There is no good line and cheap line. 316L, sapphire, the same gasket stack and the same pressure test whether the run is one piece or three thousand.
03
Nothing rounded up
Every figure on this site is the figure on the proforma. Quartz is written quartz, the thickness is the thickness, and the weight is on the strap we ship it with.
From a reference to your own dial
Five steps · 18–25 days after artwork01
Send a reference
Pick a ref from the index, or send a drawing. If you have a sample of your own, post it to us and we quote from that.
02
Dial artwork
You send vector artwork at 1:1. We print one dial on a spare movement and photograph it before any case is touched.
03
Pre-production sample
One complete watch, 12–18 days, charged at the sample price and credited against the order.
04
Deposit and run
30% deposit starts the production slot. 50–299 pcs runs in 18–25 days; above that, schedule is quoted per run.
05
Inspection and ship
Each unit is timed and pressure tested. Third-party inspection welcome. FOB or CIF to your forwarder.
Artwork at 1:1 vector. We print a single dial on a spare movement and photograph it before any case is touched — that photo is the approval.
Four of the twelve
One from each line we run most
The rest are on the reference list.
What it costs in quantity
WL-F38 · FOB Dongguan · USD| Quantity | Tier | Unit price |
|---|---|---|
| 1-9 | Sample | $159 |
| 10-49 | Small run | $129 |
| 50-299 | Production | $104 |
| 300+ | Programme | $84 |
What the quantity changes
Dial printing, applied indices, caseback engraving and packaging are quoted per run. The case, the movement and the crystal do not change — the same line makes them at one piece and at three thousand.
30% deposit · balance against inspection · FOB or CIF
Supply termsQuestions buyers ask first
Answered without a sales callWhat is the minimum order?
None for a sample — the sample price on each reference is the price of one watch. Production starts at 50 pieces per dial design, and you can mix lines inside one run.
Can you print my logo?
Yes: pad printing, screen printing, applied indices, caseback engraving, crown etching and custom packaging. Send vector artwork at 1:1 and we print one dial on a spare movement for approval before the run.
Do you ship under my name?
We ship to your forwarder in Shenzhen or Guangzhou under your documents. If you already have a forwarder, we hand over FOB; if you do not, we quote CIF to your port.
Which movements do you use?
Seiko NH35 / NH36 / NH38, Seiko VH31 and VK64, Miyota 9015, Ronda 763 and the Seagull ST1901. All are bought through authorised distributors, with the movement maker's own warranty behind ours.
Are they actually waterproof?
Every unit is pressure tested at its rated depth before packing, and one unit per lot is held under water for 24 hours. A 100 m rating is a 100 m rating on this line.
Why is there no brand on this site?
Because we sell to people who have one. Our name on the dial would be a competitor's name on yours — so the dial leaves blank and the only mark on the watch is the one you pay us to apply.